And because of the video, the band came to be known as the guys rescuing runaway kids-even by the president of the United States. In August 1993, it became the second-most-played song on Top 40 stations in the U.S. “Runaway Train” even did great on pop radio. The song swept the band from clubs to amphitheaters. versions, “ we eventually found 21.” He added, “I’d argue it was the single most important thing that happened in the history of MTV, because it saved young people’s lives.” This was also the recollection of the director, Tony Kaye: In 2022 he told the Guardian that, of the 36 kids featured in the U.S. Publicity materials for the campaign asserted, “25 years ago, one music video helped recover 21 missing children,” a claim that was repeated in the press. This one geographically tracked the viewer to show them cases of missing kids close to them. In 2019 NCMEC revived the video for “ Runaway Train 25,” a cover of the song with an updated music video. “Runaway Train” is still remembered for its video, and for reuniting missing children with their families. Today the song has 250 million streams on Spotify, and the video has 200 million views on YouTube, where nine of those kids are frozen in perpetuity, in one of the three versions. In 1994 the introspective ballad won the Grammy for Best Rock Song. By the end of 1993, Soul Asylum had already sold more than a million copies of Grave Dancers Union, the album on which “Runaway Train” appeared.
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